Meet the Team

Executive Sponsor

Mike Solomon

Mike Solomon is currently the Chief Executive Officer of PHD, US. Over the course of his career, Mike held various positions across Omnicom providing him vast experience and rich media knowledge. With a strong track record for pioneering marketing transformation for numerous Fortune 500 businesses, Mike continues to drive new thinking and innovation into the core of our clients’ brands.

Previously holding the role as PHD US’ Chief Operating Officer, Mike created transformational relationships and drove effective business change for our clients, specifically—Volkswagen, Diageo, SCJohnson, Burger King, Popeyes, Red Bull and Hormel.

Before transitioning to PHD, Mike served as the Midwest Regional Director of the Digital team at OMD where he was charged with overseeing overall digital strategy and innovation for clients at a pivotal point of change in the industry. In this role, Mike championed the integration of new media opportunities and emerging platforms for his clients, like McDonald’s and Clorox, that led to great success.

The trajectory of his profession reflects a strong work ethic and commitment to excel. Mike’s focus is to lead and operate all aspects of the agency seamlessly while keeping a strong pulse on innovation to stay ahead. Committed to promoting diversity and inclusion, Mike aims to foster cultural curiosity and lead meaningful organizational change.

Executive Sponsor

Melissa Wisehart

With a career spanning nearly 20 years in the industry, Melissa has deep experience in data, technology, and media alike, giving her a unique and future-forward perspective to the media space. Data and performance focused by trade but a brand storyteller at heart, Melissa is known for creating new possibilities using data and technology to make creative and media dollars go further and have greater impact. Clients rely on Melissa’s strategic thinking and focus on results to challenge the status quo and bring new thinking to life.

Melissa is currently the Chief Media Officer of PHD US. In this role, she relies on her background leading Planning, Investment, Measurement and Technology teams to set the standard of outputs across the PHD portfolio, orchestrate teams and elevate product offering.

Transformation

Laura Dillon

Laura leads a full functional team across Integrated Planning & Investment, Data & Marketing Science, Connected Commerce, and Influencer Strategy to develop strategic media plans that deliver best on our brands’ goals.  She is passionate about bringing media and creative closer together in order to drive better brand connections for consumers.
Business Lead

Kristi Westendorf

Kristi is a strategic planning lead with over 20 years of media experience. She began her media career in digital planning and activation specifically and later moved into strategic planning roles across a wide range of clients and categories, such as Taco Bell, Discover Card, Allstate, Nintendo, HP and more.

The past 8 years have been concentrated in the CPG space, developing strategic media frameworks, leading full-funnel planning, driving investment & planning integration, and fostering IAT collaboration.

Outside of work, Kristi has two active, sports-loving sons and enjoys attending as many of their games & activities as possible (lot of baseball!).

Data

Jake LaDuke

Jake leads OMD’s Data & Tech Consulting practice where he helps our most ambitious brands realize business growth objectives through transforming what is now into what is next-generation data and tech strategies. Jake’s experiences extend  across the publisher, adtech and agency roles over his 15 year career in advertising and has worked across many Omnicom clients including Nissan, Wells Fargo, McDonald’s, Clorox, The Home Depot, Exact Sciences, Pepsicoand others.
Content

Wilson Standish

With a career that began as a trend forecaster, Wilson continues to get ahead of consumers with the right content before they even know they need it. He elevates content creation far beyond a “nice to have” for businesses. Rather, he believes it is an essential way to tell meaningful stories, give back to communities, and ultimately create moments that provide value and drive emotional velocity for consumers.

Wilson has more than 10 years of experience across diverse content mediums. From helping Porsche launch its first endeavors into AR and VR to PepsiCo’s first integrations into wearables, Wilson knows how to help brands navigate what’s next. His work on voice technology won a first-ever Cannes Lions award for a voice skill at Gimlet Media and led to its acquisition by Spotify. He is the winner of three Adweek Media Plan of the Year awards and loves to see content that his team has created out in the world.

A ravenous learner, Wilson is always looking to experience something new, be it a sport, a project, or history. Most recently, he has been exploring the art of fermentation, where he finds joy in the subtle differences of each batch created from produce sourced in ever-changing environments.

Investment

Christina Song

Christina is a digital investment lead with over 10 years of media planning & activation experience, specializing in full-funnel, performance-based campaigns. Starting her career in programmatic has led to the love Christina has in prioritizing a tech & data focused approach to effectively test, improve and evolve business results. She prides herself in being a trusted and thoughtful voice for her client’s by ‘keeping it real,’ because she believes an open and collaborative relationship with clients is the biggest key to success.
Connected Commerce

Nicole Vance

Nicole serves as the client lead for the eCommerce/Retail media supporting TBG through Transact.

Nicole has spent nearly 10 years with Omnicom helping brands mature and develop their digital strategies – from CRM programs and database marketing to retail media and operations and product innovations. She is focused on bringing connected, data-backed solutions to every situation.

Prior to joining Omnicom, Nicole was immersed in politics,  first working on local and national campaigns before leading database marketing for a large-scale fundraising organization.

Connected Commerce

Ashley Garofalo

Ashley is a seasoned commerce marketing leader with over 10+ years of progressive experience in global client services at TracyLocke. Ashley has had the privilege of overseeing prestigious CPG brands such as The LEGO Brand Group, Pepsi, Quaker, Tropicana, and Mars Pet Care.

Ashley excels at bringing together diverse cross-functional teams and disciplines, including brand, digital commerce, shopper marketing, experiential, media, PR, retail, analytics, and CRM. By fostering collaboration, she has successfully developed innovative integrated marketing strategies and ideas that address clients’ brand and business challenges.

Ashley thrives in the dynamic world of commerce and strives to stay at the forefront of industry trends. Her commitment to excellence and problem-solving enables her to consistently provide impactful solutions that drive business growth for clients.

Guaranteed Outcomes

Kyle Vidasolo

A seasoned professional with a diverse background in performance marketing, business development, and strategy, Kyle brings a wealth of experience and expertise to every endeavor he undertakes.

Kyle Leads Outcomes for OMG North America, a performance division focused on driving results for clients by leveraging innovative technology for activation and negotiating unique commercial partnerships.

In addition to his business and activation acumen, Kyle is also a skilled project manager, adept at overseeing complex initiatives from conception to completion. Whether it’s launching a new product, executing marketing campaigns, or implementing process improvements, he has a proven track record of driving projects forward with efficiency and precision.

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